UTM Link Creator & QR Code Generator with Scheduled Google Analytics Reports

This workflow enables marketers to generate UTM-tagged links, convert them into QR codes, and automate performance tracking in Google Analytics with scheduled reports every 7 days. This solution helps monitor traffic sources from different marketing channels and optimize campaign performance based on analytics data.

Prerequisites

Before implementing this workflow, ensure you have the following:

– Google Analytics 4 (GA4) Account & Access
Ensure you have a GA4 property set up.

– Access to the GA4 Data API
Schedule performance tracking. Refer to the Google Analytics Data API Overview for more information.

– Airtable Account & API Key
Create an Airtable base to store UTM links, QR codes, and analytics data.
Obtain an Airtable API key from your Account Settings. Detailed instructions are available in the Airtable API Authentication Guide.Step-by-Step Guide to Setting Up the Workflow

1. Generate UTM Links
Create a form or interface to input:
– Base URL (e.g., https://example.com)
– Campaign Name (utm_campaign)
– Source (utm_source)
– Medium (utm_medium)
– Term (Optional: utm_term)
– Content (Optional: utm_content)
Append UTM parameters to generate a trackable URL.

2. Store UTM Links & QR Codes in Airtable
Set up an Airtable base with the following columns:
– UTM Link
– QR Code
– Campaign Name
– Source
– Medium
– Date Created
Adjust as needed based on your tracking requirements. For guidance on setting up your Airtable base and using the API, refer to the Airtable Web API Documentation.

3. Convert UTM Links to QR Codes
Use a QR code generator API (e.g., goqr.me, qrserver.com) to generate QR codes for each UTM link and store them in Airtable.

4. Schedule Google Analytics Performance Reports (Every 7 Days)
Use the Google Analytics Data API to pull weekly performance reports based on UTM parameters.
Extract key metrics such as:
– Sessions
– Users
– Bounce Rate
– Conversions
– Revenue (if applicable)
Store the data in Airtable for tracking and analysis.
Adjust timeframe as needed.
For more details on accessing and using the Google Analytics Data API, consult the Google Analytics Data API Overview.Benefits of This Workflow

✅ Track Marketing Campaigns: Easily monitor which channels drive traffic.

✅ Automate QR Code Creation: Seamless integration of UTM links with QR codes.

✅ Scheduled Google Analytics Reports: No manual reporting—everything runs automatically.

✅ Improve Data-Driven Decisions: Optimize ad spend and marketing strategies based on performance insights.